About Me

Carrie Taylor, Founder/Owner

Inspiration

I established Golden Marketing with the goal of providing clients with an experience where their needs are truly understood, and their business objectives are achieved through a sincere and strategic approach. Every interaction is a collaborative effort, focused on optimizing your vision to its fullest potential. I bring a unique combination of leadership, creative development, and data-driven decision-making to every project, and I excel at fostering collaboration to achieve optimal results. Whether it's branding strategy, digital marketing, or internal marketing communications strategies, I thrive on solving complex challenges and adapting quickly to diverse markets. With experience on both the client and agency sides, I understand what it takes to foster a successful partnership. Key elements like honesty, authenticity, and clear communication are essential for nurturing a strong and thriving relationship. I provide valuable services at a cost small business can manage.

 Work Experience

Before launching my own marketing consulting business, I spent eight years with Tennessee Orthopaedic Alliance (TOA), the largest orthopedic group in Tennessee. During that time, I led the overall marketing and brand strategy, as well as business development, collaborating with 60 orthopedic surgeons to successfully increase patient volume, enhance patient satisfaction, and manage brand reputation. As Chief Operating Officer (COO) at TOA, I oversaw daily clinic operations and practice goals across 17 locations, managing a team of over 400 staff members. I am incredibly proud of the work we accomplished, both as an employee and as a consultant.

Before TOA, I spent nine and a half years with the Tennessee Education Lottery, where I directed all marketing efforts and forged strategic partnerships that drove annual sales growth. I also gained valuable experience running operations for a Nashville marketing agency, specializing in radio and TV production. As Advertising Manager for the NHL’s Nashville Predators, I was part of the team that developed a strategy leading to a sold-out first playoff series in a non-traditional NHL market.

Education

I earned a master’s from Ball State University (BSU) in Sport Management and a minor in Business. My bachelor’s degree from Middle Tennessee State University (MTSU) is in Physical Education with an emphasis in athletic training and a minor in Sociology.

 Fun Facts

Even though I now call Ocean Springs, MS home, I grew up in the middle Tennessee area and will not let go of my Nashville roots! Some of my favorite things are drawing/painting, spending time in the outdoors with my husband and dog, laughing A LOT, traveling to new places, eating hummus, and watching The Golden Girls.

Community Involvement

My passion for animals and kids is obvious through my work over the years with Big Brothers Big Sisters of Middle Tennessee, Nashville Humane Association, and A New Leash on Life. I enjoy being of service to my new community through my involvement with the Ocean Springs Chamber of Commerce, Mississippi Gulf Coast Chamber of Commerce, and Lighthouse Business and Professional Women. As well, I am a member of the American Marketing Association.